A generation eager to improve


In order to better understand the profile of Latin American professionals born between 1980 and 1996, the Center for Collaborative and Female Leadership, of INCAE and the Citi Foundation, carried out the study Women Millennials Professionals, Workers, Urban, which included women from San José, Bogotá, Lima, Buenos Aires, Sao Paulo and Rio de Janeiro.

“In the history of Latin America, this is the generation of women with the highest academic level, never before have there been so many professional women in the region. As they achieve professional titles and find themselves in this global environment, opportunities are in demand and open, ”said Tica Margaret Grigsby, professor of leadership and marketing at INCAE.

Overcoming their condition in relation to that of their parents, entrepreneurship, building up a wealth and achieving professional goals are some of the goals. On average, they have eight years of work experience, one in five has postgraduate studies. Economics and administration, health and education are the fields of study with the highest percentage.

Although 13% of those surveyed are dedicated to engineering and architecture, a large part of the sample reveals that they still face discrimination in universities when they choose a uniquely male career like STEM. In addition, the lack of a personality to inspire them, outside their family circle, testifies to a lack of female references in other fields.

The highest percentages indicate that motherhood is part of their life plan, but to have children with confidence, they need to reach their professional goals sooner. In the same sense, the average age at which they had their first child, those who are mothers, is 24 to 25 years, which implies a postgraduate stage.

Motherhood, a heavy workload

However, combining motherhood and working life represents a high workload for women, according to the highest percentage of any country in the study. Another of the difficulties that emerge from the professional situation and being a mother is that women are not chosen for promotion because of the possibility of being a mother, of getting married or of having young children. according to more than 27% in each country.

Much more effort required

Likewise, the perception that women make twice as much effort as men for job recognition is another obstacle with which most respondents agree. Regarding responsibility for domestic tasks, although there is progress in the involvement of their partners as indicated by 40%, six out of ten of the people questioned still carry most of it.

Stability, a priority

Contrary to the belief that millennials are not looking for stability, one in three respondents looks for most growth and development opportunities with their employer. Starting a business and holding managerial positions are the highest professional goals by the highest percentage in the five cities, and investing to generate wealth is one of the primary financial goals.

Investing to multiply their money, also represents an opportunity for financial institutions and banking opportunities focus on women, in the creation of innovative financing schemes for housing, for example ”, estimates the research.

A range of 34% to 46% does not seek financial advice and of the participants who do, the majority turn to their immediate circle to request it; the lowest percentages are those sought in the media or directly in banks. Help with the payment of the debts of others is another relevant data since more than 24% allows to cover other commitments, mainly parents.

Social perception

In social perception, the biggest problems faced by women are violence and sexual harassment according to the majority of participants, even if this does not mean that they have suffered, they consider them to be the main ones in their environment. In their personal goals, they feel fulfilled when they achieve the goals set by themselves, so that they no longer aspire to meet social impositions or family expectations.

A courageous generation

“This is a brave generation moving forward, they don’t play victimization, they chose to work and if they have to try twice that doesn’t stop them,” Grigsby concluded.

Resonance was created to bring together a community of digital nomads, entrepreneurs, innovators, guardians of wisdom, alternative thinkers, mentors and light leaders from around the world to bridge the gap between hard work and hard work. way of life which offers the possibility of living and working in a nourishing and supportive environment.


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