Apple has filed for an ‘iPhone for Life’ trademark

Today, Patently Apple came across a trademark filing that has not yet been made public. The space usually provided for the publication date does not exist. Apple registered the mark earlier this year.

The Hong Kong database shows that Apple registered the “iPhone for Life” trademark in early April 2020. I have never seen this mark in the US market, but have found it in other countries, associated to foreign telecoms and Apple stores.

Has Apple experimented with some kind of new iPhone program? Well not really. I think Apple is “IPhone Upgrade Program“is one in the same.

Maybe it’s just renaming the program or using it only by Apple partners to distinguish it from their own program.

Below are some examples of the pending brand tagline used outside of the United States.


3 iPhone for Life slogan for Etisalat

Apple’s registered trademark in Hong Kong under number 305 380876 has been filed under international classes 35 and 36, as shown below:

Class 35: ‘Retail store services and retail store services provided via communication networks containing portable mobile digital electronic devices and other consumer electronics, software, accessories, peripherals and carrying cases for the devices aforementioned, and pre-recorded music; product demonstrations provided in stores and via communication networks; information and consultation relating to the above; computerized data storage and retrieval services for digital works of text, data, images, audio and video; information and consultation relating thereto. “

Class 36: ” Financial services ; financing services; banking services ; loan financing; retail credit extension; installment loans; finance leasing; debit and credit card services; issuance of credit cards; payment services; financial transaction services; electronic payment processing services; electronic payment processing services using biometric technology for identification and authentication; financial services, namely, acceptance, processing, authentication, management and reconciliation of electronic payments and electronic payment transactions; insurance and guarantee services; provision and subscription of warranty and extended warranty contracts; gift card and prepaid card services; providing discounts at participating establishments of others by use of a membership card; providing cash and other discounts for the use of credit cards as part of a customer loyalty program; fundraising services for charitable purposes; financial advisory services; financial advisory and consultancy services; fina financial information on the shares; provision of information in the fields of investment and finance.

Partial filing of Apple’s trademark in Hong Kong for “iPhone for life”

(Click on the image below to enlarge)
4 Apple Hong Kong TM filing partly for

11. Trade marks and designs bar

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