(MENAFN – The Costa Rica News) Culture and Lifestyle Update: June 25, 2021 Costa Rica, the ideal country for wellness tourism
The development of the wellness segment is experiencing significant growth, as evidenced by the increase in the offer of services and products
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Tourism is one of the most important economic activities in Costa Rica , a country which, before the pandemic, hosted nearly three million people each year. COVID-19 has slowed down the economy, a circumstance for which different alternatives are being sought for reactivate the flow of visitors arriving on the territory .
Laura Barrantes Requeno, President of the Costa Rican Wellness Tourism Association , explains the main benefits of wellness tourism, a strategy that could position the region as an ecological and diverse nation.
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What is the potential of Costa Rica in wellness tourism?
The development of the wellness segment in Costa Rica is experiencing significant growth at the national level, as evidenced by the increase in the offer of services and products in this regard. Entrepreneurs are committed to improving this offering, however, there are still many opportunities for growth, which is why it is so important to continue to promote this growth in a professional manner.
What are the main wellness tourism opportunities in Costa Rica?
Costa Rica, in addition to being considered the # 1 destination for ecotourism in recent years, has more than 50% of its territory under some category of forest cover, has been part of Happy Index Planet for several years and has a high quality infrastructure and services. All this allows you to present yourself to the world as the Destination of well-being in nature.
In addition to the above, its geographical location in the tropics, with access to two oceans, an exuberant nature that allows activities such as forest therapy, yoga and outdoor meditation, to consume natural products. Another advantage is that the country has a small land area which allows the visitor to move through many areas in one trip.
Alliances between other organizations such as the National Chamber of Tourism, as the leading organization in the sector, the National ecotourism chamber , Arenal Chamber of Commerce and Tourism, have been strategic partners and key elements of a national strategy.
A very important opportunity that Costa Rica has and has taken advantage of to position itself internationally is the participation in World Wellbeing Day, as a movement of which 170 countries are part. Costa Rica has been a member of this movement since 2015, and many actions are carried out in terms of promoting healthy lifestyles, one of the main needs of this year 2021. This opportunity is to present itself to the world as the suitable destination to improve physical and mental health reconnect with nature in safe environments.
How does Costa Rica need to improve to attract more wellness tourists?
There is a public-private alliance between the Costa Rican Institute of Tourism and the Costa Rican Association of Wellness Tourism, which has made it possible to carry out many actions together, such as awareness of the business sector, training and campaigns. of joint promotion, which testifies to the important quality offer that the country offers. However, there are also other private alliances that have also supported this development together in order to continue to develop training and updating spaces.
These are actions that must be maintained over time. This, in addition to generating growth opportunities, also encourages the creation of new businesses that will offer more wellness products and services in a professional manner. The tourism union must be better organized in order to be able to reach a greater reach by generating a greater positive impact, through a greater professional offer.
What are the most important innovations in wellness tourism?
Tourism chains are one of the best strategies that a sector can develop, because they allow it to have a larger and better range of services. As wellness tourism is a very dynamic segment, it allows activities to also permeate other sectors that are not directly tourism, which means that the economic benefits are greater.
It contributes to raising awareness among the local and national population, by motivating them to have better habits which allow them to improve their health and therefore a better quality of life in contact with nature.
Costa Rica has two important differentiators in the world. One is the wide variety of activities that can be practiced in nature, especially forest therapy and the other is that we count as 1 of the 5 blue zones in the world and in extension Costa Rica is the largest , this area is characterized by having perennial people (over 90 years old) in very good health because of their lifestyle.
What are the characteristics of wellness tourism in Costa Rica?
People seek to improve their health or maintain a healthy lifestyle while traveling, which is why wellness trips mainly focus on activities that improve people’s health through tourism services.
Diversity is what enriches the offer, outdoor activities to improve physical and mental health, such as forest therapy, meditation, aquatic therapies and activities to improve breathing, hydrotherapy. Even accommodation options suitable for resting at night in environments surrounded by nature, high quality dining options, but consciously designed according to nutritional recommendations.
Specialized travel agencies that promote the integration of the dimensions of well-being. And recently, the incorporation of car rental companies that offer services within their units such as musical selections to relax the mind, aromas tailored to the interests of travelers, commitments to the environment to minimize the carbon footprint, among others.
The premise for Costa Rica is that these services are performed in harmony with nature. Therefore, the country’s strategy is to work in an organized and professional manner all stakeholders to create more products and services with this focus and be able to promote them nationally and internationally.
Likewise, take advantage of initiatives such as the Global Wellness Day to give it a greater international presence, as an opportunity to show the world what Costa Rica has to offer. Global Wellness Day is a non-profit movement that promotes wellness in all areas. And it is celebrated on the second Saturday in June.
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