Fast food giant Hungry Jack’s has announced a major trade move that will begin rolling out nationwide.
Fast-food giant Hungry Jack’s has announced a national rollout of barista-made coffee under the Jack’s Cafe banner.
Jack’s Cafe will open in 410 stores following an ever-growing appetite for coffee in Australia, with data revealing Australians consumed around 2kg per person on average in 2021.
“We all know how much Australians love their coffee, and quality barista-made coffee is not just a ‘nice to have’, it’s an expectation of our customers,” said Chris Green, Managing Director General of Hungry Jack.
A Hungry Jack’s statement said the $20 million investment poured funds into state-of-the-art equipment and rigorous training to deliver the “best coffee experience possible.”
The bold move, which includes the rollout of hot drinks, comes after Hungry Jack discovered coffee was the third most-ordered item on its breakfast menu.
Jack’s Cafe aims to offer a signature blend that combines Arabica beans from Papua New Guinea and Costa Rica, adding to the country’s coffee imports which have more than doubled over the past decade.
In Australia, cafes, restaurants and takeaway services contribute over $4.5 billion in gross value to the economy, with the top-selling cup being a latte followed by a flat white and a cappuccino. .
Recent data from Statista suggests Australians love their coffee on the go, with around 23% of all coffee orders consumed on the go.
The move follows in the footsteps of fast-food competitor McDonald’s, which has served coffee in its McCafe outlets for nearly 20 years.
In May, McDonald’s announced the launch of its exclusive coffee brand “The Australiano”, which was made available to consumers for a limited time.