Randall Castillo Ortega of RACO Investment explains the importance of the sales funnel in business

There is a process that guides you in selling and attracting people to the product or service. Each step must be carefully managed to create end value. This process is known as the sales funnel. This process can be used in several ways. Randall Castillo Ortega, founder of SME investor RACO Investment, is an expert on business growth and how to build an e-commerce sales funnel.

Each stage of the Inbound Marketing funnel involves tasks that fuel marketing actions to strengthen relationships between business customers and the business. The web acts as an e-commerce platform and a channel to drive the conversion process. The website and all of its components must function properly to generate sales. Castillo explains, The funnel is crucial in determining the buying stage of your customers and the messages or strategies you need to use to convert them.

Website traffic analysis is a great way to analyze your product purchase cycles. Search Engine Optimization (SEO) is a strategy that ensures that people click on your website every time they search for it. The company may have different requirements for the funnel. This may require different actions, such as business appointments, queries, or landing pages. You can also use email tracker, phone tracker, store visits and email tracker to track your phone number. This is possible by understanding the customer journey of your Buyer Persona.

Weekly sales metrics will provide insight into the company’s progress and direction in achieving its goals. Weekly metrics and docs are a great way to keep your business informed about new opportunities and the most important aspects of pipeline tools. This allows the sales team to better target its target. To optimize your business strategies, we recommend having an e-commerce metrics dashboard.

The three funnel stages highlight the importance of being found in search engines. You can get people to link to you by adding value to your content. You can also analyze the keywords users use and the pages they visit to determine the content they are looking for. This will allow you to position yourself better.

You can have as many stages in your funnel as you want. You can divide your sales funnel to include e-commerce. The three main phases of a funnel are TOFU, MOFU, or BOFU. Top of the funnel (TOFU) refers to brand awareness. According to Castillo, at this point site visitors may have arrived at the page for a variety of reasons, including good web design, Google search results, social media appearances, or advertising campaigns.

Content marketing is a great way to attract potential customers at this stage. He retains and contributes what he wants: quality articles, expert opinions and constantly updated content. Social media strategies are essential for user engagement as well as spreading blog content. Webinars, as well as other informative content, can be added at this stage. This is where you will find advertisements, ad servers and mail marketing.

The middle of the funnel (MOFU) includes actions that build confidence for users who have already gone through the TOFU phase. This step requires the user to provide their personal data. This sales funnel cover is for e-commerce.

Trust is crucial because the users who share their data with your company demonstrate an affinity. This is why the MOFU phase and other phases must have security and navigation to locate products with breadcrumbs. The MOFU phase will be used for the retargeting and development of prospecting campaigns. Special promotions are available for those who have reached this stage of confidence.

The user will also get a better search experience that will save their time and help them move on to the next step. Predictive writing is used to accept misspellings and synonyms. The task of e-commerce is to convince the customer that the service provided is the best in the market. Leads are the greatest asset for any marketer or salesperson.

You can buy or not. This is the lower end of the funnel (BOFU). Now the truth is out. The final decision will be made by the user, and he will then be your customer. You need to show that you are happy with the experience and encourage others to do the same. It is important to include as much information as possible on the purchase screen. Users don’t want to be surprised by unexpected charges. It is important to clearly state shipping costs, returns and any discounts.

Castillo adds, At this point, it’s important to remember that it costs more than retaining existing customers. Abandoned cart recovery strategies are highly recommended, including email reminders or remarketing, special discounts, and customer reminder emails.

About RACO Investment

RACO Investment is a financial investment company serving small and medium enterprises in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial advisor who has his roots in the import and export industry in Latin America. The company has helped many startups find the financial backing they needed to get started. It has also provided bridging loans to help those looking to restructure or improve their operations.

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