On September 28, when you go to your favorite Starbucks store for your daily coffee, don’t forget to save the reusable cup it’s in. cents on any beverage purchase.
To commemorate the first-ever Reusable Cup Day in Singapore and encourage customers to join the sustainability adventure, Starbucks will be donating a 50th Anniversary Limited Edition Reusable Cup for every drink purchased, whether in stores, via Starbucks Mobile Order & Pay app, or one of the available delivery channels.
It’s not just a marketing gimmick. Instead, it’s one of the many strategies the company has to make sure it gives more than it takes – halving carbon emissions, conserving or replenishing half of water withdrawn for coffee production and operations, and halve its waste by 2030.
While sustainability is a hot topic among many multinational companies, the pursuit of sustainability has long been part of the Starbucks business ethic.
Patrick Kwok, Managing Director of Starbucks Singapore, said: “Sustainability has been at the heart of our business from the start. In line with Starbucks’ decades-long global aspiration to become more resource-positive, we are constantly investing in better ways to operate and grow our sustainability initiatives so that we can do much more to care for the environment. planet we have.
It may not seem like much, but your Starbucks Reusable Mug will go a long way in contributing to these sustainability measures. Here are five more ways Starbucks is advancing its commitment to being a resource-positive business – and how you too, as a consumer, can eat more sustainably.
1. Starbucks Expands Plant-Based and Meat-Free Menu Options for Customers
A study found that demand for plant-based meat substitutes is expected to increase by 25% across the Asia-Pacific region over the next five years, as consumer priorities continue to shift to health and safety. durability.
To ensure it remains aligned with changing consumer preferences while reducing its carbon reduction target, Starbucks has been offering a variety of meat-free / meat-substitute menu options since July 2020, as well as plant-based dairy options in beverages. With options like Meatless Chicken Pie and Meatless Beef and Truffle Mushroom Puff curry, you can indulge in Starbucks menu favorites that are more planet-friendly – without compromising on taste or flavor.
2. Starbucks champions the shift from single-use plastics to reusable and recyclable options
Sometimes it’s the seemingly small changes that have the most impact. At Starbucks stores, straws, napkins, on-the-go cutlery, and on-the-go plastic cups are all made from biodegradable and recyclable materials, while the carry bags are made from 95% post-consumer fiber. Since 2018, Starbucks has also phased out plastic lids with straws, instead of using lightweight, recyclable strawless lids, reducing about 2.72 tonnes of paper and plastics used each year.
3. Starbucks inspires communities to do more for the planet
As the saying goes, “it takes a village,” Starbucks believes there is so much more that can be done when it rallies customers to join the company on its journey to a sustainable lifestyle. In Singapore, for example, Starbucks plastic gift cards are being phased out in favor of a 100% recyclable paper version, and the purchase of electronic gift cards is encouraged. Stylish items such as limited-edition tumblers and mugs and on-the-go lunch boxes also encourage the use of recyclable materials, while a 50-cent discount is given to customers who bring their own tumblers at the event. purchase of their drink, a tradition that has continued since 1996..
For customers who want to get more involved, the #UpcyclingWithStarbucks tutorial series on its social media channels and interactive Zoom workshops offer helpful tips on how customers can breathe new life into their Starbucks items, such as making a wallet or an elegant coaster rolled up from used Starbucks paper bags. Do you have a green thumb? Just ask your friendly Starbucks baristas who will happily supply you with used coffee grounds for your gardening needs.
4. Starbucks is committed to 100% ethical coffee in partnership with Conservation International
Recognizing that its sustainability efforts must be implemented throughout its supply chain, the company worked with the non-profit Conversation International to commit to 100% of its coffee being sourced. ethical, in line with coffee and farmers’ fairness practices, one of the coffee industry’s earliest sets of sustainability standards, to achieve its goal. In total, Starbucks has invested more than $ 150 million to increase the prosperity and resilience of farmers and their communities around the world through collaborative programs, new agricultural approaches and the sharing of technical knowledge about coffee, in order to create a long-term supply of high-quality coffee and healthy coffee growing communities.
This means you can enjoy your cup of joe with peace of mind knowing that farmers receive fair wages, coffee beans are grown with environmentally friendly practices, and education and access to medical care. are provided to children living on farms and their global communities.
5. Starbucks empowers its employees (alias partners) to be champions of sustainability
People, in addition to coffee, are at the heart of Starbucks’ mission.
That’s why Starbucks employees – also known as Partners – are empowered to be champions of sustainability and must be strong advocates of corporate ethics. As such, the concept of sustainability is embedded in all aspects of its operations. Training materials, for example, make employees aware of the history, geography and socio-political issues of the coffee bean in order to reiterate the importance of sustainable practices.
In fact, Starbucks is so committed to its mission of connecting its partners with the planet that before the Covid-19 pandemic, it took its partners on overseas trips to areas such as Sumatra, Rwanda, Costa Rica and Thailand to experience it first. – Support the ethical sourcing process within coffee farms. With a greater appreciation of the story from bean to cup, Starbucks partners are recognizing how part of a larger goal they are. They actively apply and champion the company’s sustainability initiatives in their day-to-day work, and even encourage customers to do the same.
Patrick Kwok, Managing Director of Starbucks Singapore, said: “During Reusable Cup Day on September 28, we invite our customers to join us as we take simple, concrete steps to reduce our impact on the planet by choosing reusable cups and reducing single-use cups. waste. Our aspiration to become resource positive is rooted in our mission to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time.
Join Starbucks on its sustainability journey on Reusable Cup Day on September 28, 2021. For more information on Reusable Cup Day, visit starbucks.com.sg. To learn more about Starbucks’ other sustainability initiatives, visit starbucks.com.sg/about-us/social-impact/going-green-with-starbucks.