Wellness tourism in Costa Rica is growing in popularity:

Costa Rica is visited by millions of tourists every year. Since the country is such a sought-after destination, the wellness industry is looking to position itself and grow even further.

Wellness tourism is based on providing an experience in which visitors can achieve, maintain or enhance their personal well-being. This type of activity promotes mental, physical and emotional balance, through the use of complementary therapies, techniques and other holistic services.

One of the most important aspects of this sector is its harmony with the environment and the possibility of local development, promoting sustainable development.

The Wellness Association of Costa Rica has launched an initiative for World Wellness Day to share a series of discussions on various topics of great global importance such as the hotel offer focused on wellness , beauty and personal care products, the design of wellness experiences and spaces, conscious and healthy lifestyles, happiness as a path to wellness, forest therapy and experiences with forest training and travel wellness tourism.

The talks began on June 20 and will continue until June 30. They are free and take place virtually.

Hotel Rio Perdido, The Retreat Costa Rica, Rio Celeste Hideaway, Sentir Natural, Ana Leda Arias con doTerra, HF&Co Wellbeing Designers, Centro de Bienestar Vida Amatista, Choose Happiness, EcoWellness & Travel, Essencia Futura de biocosméticos, Mistico Park, FisioBienestar and Spa Orosi al Natural, are among the participants.

According to the Global Wellness Institute, wellness tourism is expected to generate over US$1,100 million by 2025. Data from their report “The Global Wellness Economy: Looking Beyond Covid”, showed that this industry generated 720 435.7 billion dollars in 2019. The pandemic and the measures as a result, led to a drop to 435.7 billion dollars in 2020. In 2021 the amount reached was 652.8 billion US dollars and in 2022 the market share is estimated at US$816.5 billion internationally.

“These data provide sufficient and necessary information to make every effort to promote the sustained and responsible growth of wellness tourism,” said Laura Barrantes, sector representative.

While the pandemic has slowed the growth of this industry in 2020, the consequences of confinement and the various health problems caused by covid-19 have led people to prioritize their physical and mental well-being, taking an increasing interest in more to options that offer them a better quality of life.

“Costa Rica’s offer in terms of nature is presented on the international map as the destination of choice to enjoy activities that generate well-being in natural environments”, explained Barrantes.

Hotels, associations and everyone involved will redouble their efforts and seek industry growth that benefits both tourists and the country at large.

“For 2022, Wellness Costa Rica continues its initiatives to strengthen the offer and encourage the growth of opportunities throughout the national territory, in order to generate alliances and productive links that generate a great impact on the tourist economy, in addition to generate jobs and well-being for communities and people,” said the president of Wellness Costa Rica.

In the absence of restrictive policies due to covid-19 and the desire to be in touch with nature after confinement, it is expected that more and more tourists will seek wellness alternatives for their holidays. .

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